Improve Your Blog… Really!

Blogging

Just having a blog is so 2006 – people want interesting content to read, and have alternatives if you do not provide it. If you are going to bore people from the moment they start reading, chances are that they are not going to read a single word other than the boring opening line. These few tips will help you make your blog more “reader friendly.”

Grammar matters

If you stop reading after the first tip, let us just be glad it is this one. Good blogging does not mean that you have to write at a Pulitzer Prize level, but it does mean that word choice, grammar, and sentence structure are aspects of writing that you take seriously. Grammar rules matter. It does not matter how good your message is – if it is surrounded by grammatical errors, people are not going to listen to you. These days, with the red squiggly line in Microsoft Word so readily available to most of us, there is no excuse for writing words that simply do not exist.

Plagiarism gets discovered

Some people suggest that original thoughts are hard to come by, this is true. That is why people like reading articles by authors that write their own material. Countless websites just clearly plagiarize their content, lifted from the original website without permission and without even changing a word. Come up with your own content, and if you are unable to do so, hire someone that can.

Leave jargon out of it

Unless you are writing for a very select group of people, jargon is never appreciated. If you feel that you cannot make a point in your blog without using jargon, do everyone that reads your blog a favor and write a definition of the jargon right next to it. The last thing readers want to do is browse somewhere else to find out what certain words mean.

To the point

Are you tired of people that feel like they have to stretch a sentence out as long as possible to make the same point that they could have made in at least two or three different sentences or at the very least may have used some punctuation because otherwise it becomes hard to read because it just appears as a single white block of text on you monitor? Most people are. Keep sentences short and to the point. If possible, review and summarize somewhere in your blog post so people can make sure that they are following along.

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