Small Business Marketing on a Really Tight Budget
Some small business owners complain that the conglomerates have all the money and their own measly marketing budget simply does not compare – very true. However, you can market your small business without having to spend a great deal of money. In fact, most of these suggestions do not cost anything at all and can have a tremendous impact on how many customers you see walking through your door. Whoever said that you need to be exactly like the major companies when you can set yourself apart as a small business in the following ways?
Make sure that you are available on the internet
This is one of the aspects that small businesses often overlook – are you available on the internet? And if you are available, what sort of presence do you have? Can people email you directly? Is it possible for them to find your phone number or your address online? All these are important aspects that should not be overlooked. Make it as easy as possible for a potential customer to find you.
Realize you are not a big business (yet)
Oftentimes people are so caught up with the usually much larger competitors that they forget where they have the upper hand. As a small business, you can provide personalized service that much larger companies can only dream about. Accept that you are smaller, and make sure that you know what benefits it provides to a customer.
It has become easier than ever before for a customer to let others know that they were happy with the service or product that you provided. Whether they go through Facebook, Twitter, Yelp, or Google Places, any positive review is great. Even negative reviews give you a tremendous opportunity to interact with customers and see where you can improve. If a customer is unhappy and they leave a mean review, oftentimes they are not expecting the company to respond – companies that do respond can often score major points and sometimes have the possibility to turn a detractor into a fan.
If your price is the same or higher as your competitor, why would people still want to come to you? The answer is knowledge, if you can prove that you are an expert in a particular field, chances are that you can count on plenty of clients coming your way. You can create a YouTube video, blog about your field of expertise, or answer questions on one of the many websites available to do so. Knowledge is a marketable skill that people often pay extra for.