Harry ItzkixSocial Media in 2012
Most marketing experts are already aware of the fact that social media marketing is becoming a mainstream aspect of marketing that one should never overlook. When you compare it to traditional marketing, social media marketing transcends the traditional channels and connects you directly to the customer. Google+, YouTube, Facebook, and Twitter are all perfect examples of how a company can directly communicate with their audience, without having to go through any other channels. Simply put, those companies that are not using social media marketing are going to be left behind by their competitors. These are some important trends to expect in 2012.
It will impact search engine results
Most people know that search engines like Google are constantly upgrading and changing the algorithm that they use to index websites. If the end-user wants to find out more about social media, it becomes imperative for websites to start incorporating these results in their search. Therefore, social media marketing is going to affect search engine ratings directly because social media is becoming more important to the end-user
Using ratings become more important than ever
Users on the internet have more options than ever before; therefore, it is not surprising to see customers become a jaded with the options available to them. Social media marketing will become important because more and more websites are going to use reviews and ratings on their website. After all, an independent user is going to be more believable than a company representative any day of the week.
Email is going to fall to the wayside
One of the reasons that social media marketing is going to be so important in 2012 is because it allows people to target the younger demographic. It is already becoming a trend that younger consumers do not even use email anymore, they rely on their social network to get the messages that they want. Therefore, social media marketing will allow a company to target these individuals – those companies that rely exclusively on email are not reaching all of their desired audience.
Social media as feedback
One of the ways that certain companies are negatively impacted is because they have no idea how to talk to the customer directly. Those that are unable to use social media marketing at its most basic are going to realize that once negative feedback or negative messages hit the internet, it is going to take on a life of its own. Once information has been released on the internet, it has the potential to do damage forever.